High Impact Sales Review Campaign

We were tasked by a large soft service FM Provider to review and revise their Sales & Marketing strategy to meet ambitious growth aspirations. The high impact campaign consisted of projects such as:-

• Competitor analysis to identify strengths and weaknesses
• Customer and sector analysis to identify target markets
• Customer survey of lost and won bids to improve proposals
• Proposal approval and margin policy to drive profitable growth
• Prospect database streamlining
• Sales structure re-engineering proposal.